Playboy for sale for $500m

Posted by | March 24, 2016 17:42 | Filed under: Media/Show Business

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That’s a lot of shekels for the privilege of owning a magazine that doesn’t even show nudes anymore.

Playboy, which has a footprint in 180 countries, publishes the magazine, sells merchandise with its famous bunny logo and creates videos and other content for TV networks, websites, apps and radio stations. The company went private in a 2011 deal that priced it at $207 million.

Playboy in 2015 grossed $38 million from media content and $55 million from licensing its brand to other firms, according to documents obtained by WSJ. Hefner, 89, owns one third of Playboy alongside private equity firm Rizvi Traverse Management.

Its flagship magazine boasted a circulation of 5.6 million in 1975 but its print reach has dropped to 800,000, Alliance for Audited Media figures show. Executives at Larry Flynt’s competitor company Hustler told the Daily News in January they’re interested in buying the Playboy Mansion but not for $200 million.

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Copyright 2016 Liberaland
By: Alan

Alan Colmes is the publisher of Liberaland.

8 responses to Playboy for sale for $500m

  1. Mike March 24th, 2016 at 18:20

    Playboy’s days are numbered…

    • CHOCOL8MILK March 24th, 2016 at 19:45

      $500 Million is too much for the magazine and brand, it’s worth less in my opinion. They should have seen how the internet would change the world of pornography and other print media. The appeal to Playboy was “classy nudity”. I suppose they were behind the curve. Other print media entities were quick to jump on the possibilities of the internet back when it came out during the AOL days. I’d be surprised if anyone pays the asking price.

      • Mike March 24th, 2016 at 20:26

        Is it even worth half that…???

        • CHOCOL8MILK March 24th, 2016 at 20:27

          I highly doubt it. The profit margin isn’t good. Unless they get back into making movies and streaming it online, maybe.

          • Mike March 24th, 2016 at 20:34

            The clubs, hotels, and naked women, are gone … that was the brand …all they have to sell now are memories.

          • Effie Hammond March 25th, 2016 at 02:54

            When I looked at the draft of 6455 dollars, I have faith that brother of my friend was like really generating cash in his free time with his PC..wtu His aunt’s neighbor has done this for only 11 months and by now repaid the loan on their home and bought a new Car.

            For Details Click Here
            vvb…

    • bpollen March 25th, 2016 at 05:51

      Kinda like buying a racehorse just before he croaks.

  2. ASUshocker March 24th, 2016 at 22:48

    $500 million? Seems way low. Hugh must be at the end. Selling off the mansion and the company.

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