Gingrich Internal Memo: Will Outlast Romney Because Of “Long-Term Brand Strength”
“We have a strategic advantage over the rest of the field, including Romney – due to Newt’s long-term brand strength as well as regional strength in South Carolina and Florida,” Kellems wrote. “He’s been around long enough and has been tested; people know Newt. Note, for example, that he was the only man among the GOP presidential candidates to make Gallup’s annual short list of most admired Americans, which was released this week.”
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