Starbucks To Get Less Bitter
The coffee company known for its dark-roasted beans unveiled its lighter blend “Starbucks Blonde Roast” Tuesday, as it tries to reach a wider base of consumers.
Starbucks has long faced criticism from people who think its coffee is too dark or bitter. The company said it developed the new roast for the large number of U.S. consumers who prefer a lighter-tasting coffee.
What took so long?
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