Florida Gives Handout To The Jobless…Superhero Capes Costing $73,000
The campaign, revealed Saturday in a report in the Orlando Sentinel, was met with derision by many unemployed who questioned spending more than $14,200 on capes and $2,300 on foam cutouts of “Dr. Evil Unemployment.” They said the campaign’s tone risked minimizing the severity of the region’s labor problems.
Central Florida Executive Director Gary J. Earl says he “absolutely” approves of this effort.
He said with any marketing push, “beauty is in the eye of the beholder” and that “not everyone will agree on creative strategy.”
“The plight of the unemployed is why we exist,” Earl wrote, “and to help them, we have to engage them, introduce them to our services and connect them with job opportunities.”
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