Oh No! Do I Have To Give Up My Vitamin Water?

Posted by | August 8, 2010 10:34 | Filed under: Top Stories

It feels really good to drink something that tastes great, is sweet, and has the word “vitamin” on it. But now comes the controversy that Coca-Cola, its manufacturer, is being sued because of what the Center for Science and Public Interest says are false claims.

The lawsuit, brought by the Center for Science in the Public Interest, alleges that vitaminwater labels and advertising are filled with “deceptive and unsubstantiated claims.” In his recent 55-page ruling, Federal Judge John Gleeson (U.S. District Court for the Eastern District of New York), wrote, “At oral arguments, defendants (Coca-Cola) suggested that no consumer could reasonably be misled into thinking vitamin water was a healthy beverage.” Noting that the soft drink giant wasn’t claiming the lawsuit was wrong on factual grounds, the judge wrote that, “Accordingly, I must accept the factual allegations in the complaint as true.”

With products like “Skinny Water” and “Diet Water“, does it occur to these marketers that if one truly wants to consume the healthiest product, that product just might be….water?

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Copyright 2010 Liberaland
By: Alan

Alan Colmes is the publisher of Liberaland.

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