Why Is This Soldier Hugging A Muslim Woman In A Burka?

Posted by | November 2, 2013 11:10 | Filed under: Good News Top Stories


This is a billboard on Sunset in Los Angeles, where it’s not always eady to get attention. But this is an ad for a sleep aid to stop snoring that can “keep you together” if you’re a couple. So, they’ve photographed unlikely couples.

“We want to show couples that you normally don’t see in advertising,” SnoreStop spokeswoman Melody Devemark told the station. “People feel that we are trying to misuse the image of military servicemen. I think they don’t understand that there are couples like this that do exist.”

…Early reactions on trade publication AdWeek were positive, with some calling the ad “excellent” and “cool.” The Council on American-Islamic Relations also gave the advertisement a thumbs-up.

“If you have Muslims in an ad for a product that’s not about religion or not a PSA, it’s a sign that we’re accepted as a cultural norm,” a spokeswoman for the organization told The Huffington Post.

More of the billboards are going up in San Diego, Houston, Salt Lake City, New York City and elsewhere.

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