Why Rush Limbaugh Is Likely To Leave Cumulus For Clear Channel

Rush Limbaugh’s show is owned by Premiere, which is a subsidiary of Clear Channel. It makes sense for Premiere to take advantage of its own product, rather than to compete with Rush in Cumulus. In effect, with Rush on Cumulus, Clear Channel is competing with himself. When Clear Channel purchased WOR in New York, it was assumed by many that it was only a matter of time before Limbaugh would leave WABC/Cumulus for WOR/Clear Channel.

And with Lew Dickey, CEO of Cumulus, saying that Rush has caused revenues to decrease, neither party will pine for the other.

Lew has previously blamed the post-Fluke boycott for losses at the company. In an August 2012 earnings call, he said the Limbaugh boycott was a big reason the top three Cumulus stations lost $5.5 million that quarter, and this March he said the company’s 3.5 percent drop in revenues was due largely to a “residual hangover” from “advertisers sitting out.”

By: Alan

Alan Colmes is the publisher of Liberaland.