What Does The AOL Aquisition Of Huffington Post Mean?

Posted by | February 7, 2011 10:22 | Filed under: Top Stories

The $315 million acquisition of Huffington Post by AOL redefines the online landscape.  Greg Sargent has a good take on it and asks a very good question.

At first glance, the deal will dramatically expand HuffPo’s ability to reach new audiences with its combination of original political reporting and aggregation, as well as expand the reach of the HuffPo behemoth’s tentacles into coverage of countless other areas of American life. The question is whether the site can retain its left-leaning political voice and current freewheeling sense of community, reader participation and citizen journalism across far broader horizons, or if not, what its identity will evolve into next.

It’s potentially a great move for both brands; however, what does it portend for a liberal community that embraced HuffPo as the top left-leaning news aggregator on the ‘Net? Does it mean the left will offer its loyalty elsewhere? And does it mean that AOL, traditionally non-partisan, will be viewed as left-leaning? It’s going to be a fascinating ride.

Click here for reuse options!
Copyright 2011 Liberaland
By: Alan

Alan Colmes is the publisher of Liberaland.

Leave a Reply