Black Barbie Sold For Less Than White Barbie At Walmart

Walmart chalks it up to supply and demand, but should they be aware of the signal it sends?

“To prepare for (s)pring inventory, a number of items are marked for clearance, ” spokeswoman Melissa O’Brien said in an e-mail. “… Both are great dolls. The red price sticker indicates that this particular doll was on clearance when the photo was taken, and though both dolls were priced the same to start, one was marked down due to its lower sales to hopefully increase purchase from customers.”

With a bit more social consciousness, Walmart could have kept the dolls the same price, aware of the message different pricing would send.

“The implication of the lowering of the price is that’s devaluing the black doll,” said Thelma Dye, the executive director of the Northside Center for Child Development, a Harlem, N.Y. organization founded by pioneering psychologists and segregation researchers Kenneth B. Clark and Marnie Phipps Clark.

“While it’s clear that’s not what was intended, sometimes these things have collateral damage,” Dye said.

By: Alan

Alan Colmes is the publisher of Liberaland.