The New Ketchup Packet: You Can Either Squeeze Or Dip!

Posted by | February 4, 2010 20:45 | Filed under: Top Stories

Heinz has invented a new way to consume ketchup, allowing the option to use those packets in more than one way. You can squeeze out the ketchup as always, or you can dip your fries into the ketchup.

Heinz struggled for years to develop a container that lets diners dip or squeeze, and to produce it at a cost acceptable to its restaurant customers.

“The packet has long been the bane of our consumers,” said Dave Ciesinski, vice president of Heinz Ketchup. “The biggest complaint is there is no way to dip and eat it on-the-go.”

Designers found that what worked at a table didn’t work where many people use ketchup packets: in the car. So two years ago, Heinz bought a used minivan for the design team members so they could give their ideas a real road test.

The team studied what each passenger needed. The driver wanted something that could sit on the armrest. Passengers wanted the choice of squeezing or dunking. Moms everywhere wanted a packet that held enough ketchup for the meal and didn’t squirt onto clothes so easily.

The ketchup packet dates back to 1968, and consumer complaints started rolling in during 1969.

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Copyright 2010 Liberaland
By: Alan

Alan Colmes is the publisher of Liberaland.

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