Online Consumers Spend: Black Friday Sales Top $1 Billion Online For First Time
Online sales are up 26% over last year, which more than makes up for a slight decrease in foot traffic,, which was down 1.8% over last year’s Black Friday, at $11.2 billion.
“Online has been around 9 percent of total holiday sales, but it could breach 10 percent for the first time this season,” said Scot Wingo, chief executive of ChannelAdvisor, which helps merchants sell more on websites, including Amazon.com and eBay.com.
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